John Talentino-a much valuable experience businessman has declared: “With Magento, you must have someone who is a real Magento developer unless you want to invest LOTS of time learning how to use it, especially if you want a custom site. I like the way that it handles products a little better than the way Shopify does. That is one reason that we almost went to MagentoGo. But you get zero support unless you are willing to spend $25k a year to be Enterprise level with MagentoGo. With Shopify, you can set up a store with minimal PC experience and concentrate on what is important, selling and taking care of your customers. The level of support with Shopify is outstanding. That is what really what won us over from the first email to Shopify.”
Of course these two leading E-commerce tools own their separate advantages. Let’s go over these below features to see which is better.
Features | SHOPIFY | MAGENTO |
Date Established | 2005
(longer than Magento) |
2011 |
Location | Ottawa, Ontario Canada | Los Angeles, California |
Host | Web-hosted | Licensed, self-hosted |
Ease of use | Shopify is winner in this field
Shopify’s Content Management System (CMS) has always been strong, with consistent improvements along the way. It has been refined into a very user-friendly experience for users of most levels of technical skill. Shopify designed its admin with the customer and merchant in mind, rather than developers. After signing up, usera are guided through four steps during a quick initial process. It covers adding new items, choosing a theme, and more. Most people like that with Shopify, they don’t have to access any HTML code unless they want to make more significant changes to store. |
Evaluating the ease of use for licensed software like Magento CE really requires two separate metrics: Onboarding, and Daily Use. This is particularly the case when comparing it to SaaS subscriptions like Shopify. As for Onboarding, Magento CE is a headache. The majority of users will want to hire an intermediary company (Magento has several good recommendations) to get you off the ground. These design companies will offer varying levels of assistance, from “just the tech stuff” to a more comprehensive full-service suite.
|
Web Design | Shopify also the winner
Plain and simple, Shopify offers killer fre templates. Even better, the themes are easy for beginners to tweak without having to pay for a designer or developer, which is a big plus for small businesses on limited budgets NOTE: see more free Shopify themes here: |
Magento CE offers free like Shopify, some of which are passable, but generally look sheepish standing next to Shopify. |
Basic online store functionality | Both Shopify and Magento offer basic store functionalities that are fairly powerful to use and maintain on an ongoing basis. Shopify can be said to be significantly easier to setup and use as compared to Magento. | |
Customization câpbilities | Both platforms offer robust customization capabilities, via an advanced interface that allows you to edit the raw HTML/CSS code directly to give you total control over the design and the look-and-feel of your store. However, as mentioned above, Shopify scores better here by providing a simple, menu driven method to change the basic attributes of your store such as fonts, colors etc. very easily while with the customization capabilities with Magento are as high as it can get because all its code is open source, any of which you can modify in any way you wish to. Albeit, this unrestricted freedom to customize can be used only by those who have deeply entrenched web programming and HTML/CSS coding know-how. |
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