How to create the path from your website to customers’ hearts.
There should be a fact that no matter how good your manager is, your customer is the decisive key to your business’s success. Today is not a sale era anymore. Everything your business does all aims to customers’ needs.
When you choose a theme for your website, you need to look at it under customers’ eyes. Does your website create a trustworthiness for customers to believe in your business? Does your website make your customers stay longer surfing for your products? When you design your website, please ask some kinds of questions
(1) Does a newbie want to spend minutes on surfing your website?
(2) What does a website tell about the store? A professional one or a cheap one?
(3) Does the website have everything the customers need? Does it make customers uncomfortable with shopping online, then abandon the shopping cart?
(4) Does it create a safe feeling for customers, so that they would be confident in giving you their credit card info and purchasing your products?
The list of question is limitless. Please ask and answer yourself under customers’ perspectives, not a boss’s or a developer’s. If you cannot come up with any answers to that kind of questions, I am sure that you will need comments from a normal person who has no idea what your business is doing. Otherwise, please hire a professional website developer to make sure your online store is perfect. Apollotheme would your best choice
After you know the answer, it would be easier to design the website based on customers’ interests.
Show your business cleverly and clearly.
When a newbie visits your store, is it clear to show him/her what you are doing? Does he/she understand? Is your website showing what he/she wants? Customers start to know that your products are what they need. Then they would search for a specific type of product they are interested in.
However, what about your competitors? They sell the same products as yours, even at the same price? What makes you special? What makes customers want to come to your store?
Let’s make your website design your store’s competitive advantage! The look will change the whole customers’ views. The look makes them stay. The look makes them come back to your website after referencing other stores.
Moreover, you can also provide them with the best customer experience with the help of beautiful packaging, sending additional gifts and coupons, as well as providing good shipping service. For instance, if you run a cosmetic business, you can look for cosmetic wholesale packaging services to provide you with an eco-friendly packaging medium that could grab the interest of your customers.
To achieve such goals, please make sure your website is well designed, the font is big enough to read, and the colors blended well between text and background.
Your store will be a customer’s best friend.
The 1st goal’s achievement does not guarantee a final purchase for your store. The most important step here is making your website a customer’s best friend. Your website should be the one that a customer wants to spend hours with, to get to know your store.
To do so, you should focus on the website’s code. You should make sure that there is no bugs that may interrupt customers’ process. If that happens, it would be hard to make them come back to your store for the second time. You have done the hard work to make them stay for a few minutes. Make them stay for a few more hours. Don’t lose this chance because of some stupid bugs. Thus, please focus on testing the website before giving customers access to it. Your website should be responsive to any devices. This can be a plus for all ecommerce stores. Also, it should work smoothly.
There are a few questions that you should ask yourself when you test your website
(1) Are all products in the same category, collection? Does it pop-up correctly as you wish to develop?
(2) Test all the responses on any forms connected to your account, such as subscription of newsletter. Does you receive all those subscriptions?
(3) Does navigating the site work smoothly?
(4) Check all the buttons. Do they appear correctly as you design?
Moreover, please make your site look professional. You can gain customers thru the look of your website. No one wants to go shopping on the ugly background picture. It would make them think that your store is not credible enough. They would not feel safe to give you their credit card information.
Therefore, not only the back-store, but also the front store should be focused on. Make your website look clean and professional, which create a confidence for customers to purchase your product with their credit card. Keep the design simple and good-looking.
(It is not all about the look. Making the look secure may gain customers’ trusts at the very first glance and keep them shopping at your store for a few hours, but to build a long-term relationship and trust with customers, please make your own store truly professional and safe.)
Make customers purchase, no matter what.
It is good to know that what you sell is what customers need. But you need to remember that the market is very harsh. What you sell can be what others sell. Customers can get into your site, but at the same time they can get into others. Customers are all smart shoppers. So it is really important at this last step that is to make them purchase your products.
Your website needs to show only 1 thing: what you sell has uniqueness that no other competitors can offer to customers. Promotion is very important. Please make sure that your website contain all promotional strategies right on the homepage, so that customers can hardly refuse your offers.