Have you ever visited a blog page and left just in 2 seconds? I do! I have left behind so many posts just because they are terribly long paragraphs with a thickness of words and having no visual pictures though they could be written by professional writers.
There are still so many other reasons, making your “prospective” readers leave just in the first 3 seconds and merchants don’t have chance to turn blog readers to their customers. Don’t just write blogs for fun! Let’s learn how to compose an interesting blog with the following tips.
CASE 1: BLOG CONTENT
- The topic should solve directly the pain point
Your blogs are kind of experts who help customers answer their questions. Before writing blogs you should take time to seriously determine what they need and what are the best solutions and focus on those points. Blogs, which strike a chord, can make customers highly believe so it’s easier to drive readers straight to the road as you want.
- Write a blog according to customer buying circle
When purchasing any products, customers are likely to comply with the principle of purchase decision-making process like this:
- Need: Customers haven’t formed the demand yet and you are the one who have to elicit THAT THING. For example, readers just want to know how to look after sensitive skin and you can write a blog “5 simple steps for skin care daily” but you can recommend them herbal supplement products for specialized care. In other cases, if customers still consider among so many options, blogs of comparison would be what they need.
- Initial research: they will have an insight and try to figure out the solution. In the above case, they will find whether additional products are truly needed so your blogs have to highlight the exceptional advantages of those products. After customers are persuaded, they will look for brands which are suitable with their budget. This is a golden moment to use what is called “Related Products” in the footer of the blog.
- Final research and purchase: customers have found a solution and make buying decision.
- Create urgency
The weakness of humans is that we are afraid of missing something great so we try to achieve by all means. You can take the advantage of this mental process by create urgency like seasonal sales, limited discount or special offers for limited people. But this mean is usually more effective as long as customers are strongly persuaded after reading your blogs.
- Don’t be too self-promotional
Some merchants are too afraid to do marketing of their goods so what is your purpose of writing blogs? It’s just for fun? Or showing your perfect writing skills? If yes, you’re wasting your time but go nowhere. Sharing products is a win-win solution for both sellers and buyers.
However, there are too many bloggers use marketing hype in attempt to promote terribly and put competitors’ products down. I think it’s not a smart choice since your credibility will be destroyed in the eyes of customers. The ideal sales posts should be neutral and based on customers’ need. People buy from people they trust and the only way to get trust is by offering information and advice that reinforces your position and show you’re really master in that subject. As soon as you gain faith, customers will be more likely to invest in whatever else you offer.
CASE 2: BLOG FORMAT
- More investment in blog titles
Readers will pay attention to the blog title right at the first sight and decide whether to click it or not so bloggers need to make sure that the title is kept short but informative and catchy. Here you can find your answer about writing attractive titles.
- Use powerful tools – visual images
If your blogs mention too much things, you need to divide them into smaller paragraphs and use images to illustrate the main information in the content. Remember that “human brain processes visual images 60,000x times faster than text, so don’t try to push people to digest a ton of boring information”.
Another thing you should care about is the quality of images because the customers will judge the profession of your blog website and take the blog in good faith. Most of all, high-resolution graphics will improve the efficiency of advertisement.
- Avoid slang and jargon abuse
Scanning the whole blog with tons of new words will make you really confused, mostly, when they are slang or too professional expressions. It’s so annoying for people, who come from non speaking English country, to understand the author is talking about what. If slang is used at a right pace, it can be an effective way to open curiosity and create laugh but I think that you definitely don’t want to use your dictionary all the time just for reading a blog!