On 2nd of June, 2016, Pinterest and Shopify set official relation of partner to make it easy for businesses to sell their products on Pinterest by using Buyable Pins. This co-operation facilitated many enterprises and sellers to extend their market and put forward to the global market. Buyable pin as a “Buy it” button that lets customers checkout and pay for products they discover on Pinterest using Apple pay or their credit card. It is truth that this pin brings great conveniences to clients.
After spending and investing time in studying, Shopify worked tightly with Pinterest on Buyable Pins to make success. This is the first platform that small and medium-sized businesses can use to sell using Buyable Pins. Shopify owners will have feelings of standing among the world to sell directly to the billions of shoppers that use Pinterest every day.
If you are Shopify owner and want to sell products on Pinterest, all you need to do is add the new Pinterest sales channel to your Shopify account. This will automatically enable Buyable Pins for all of your products found on Pinterest. There’s no additional cost to list or sell products using this new Shopify channel.
Why sell on Pinterest?
Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (for instance: a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.
Each day, there have up to millions of consumers accessing Pinterest to discover, research, and share products that inspire them. According to our research, Pinterest is the second largest source of social media traffic to online stores, and has the highest average order value of all of them.
The introduction of Buyable Pins helps turn Pinterest from a great source of online store traffic to a great source of orders and sales. It does this by making it much easier for consumers to checkout and pay for products when using the Pinterest mobile app. Buyable Pins and “Buy it” buttons will start showing up to US consumers in the coming weeks.
By adding “Buyable pin”, you can turn your Shopify store into a global market.