If you own an online store and sell your products via your website, you might know about how effective social networks can be at boosting a business. But do you really know it all? Think again.
Social media is definitely not just a place to have fun and peep on your friends’ nightlife. In fact, a lot of businesses are based on them as the main source of customer attraction and increasing brand awareness, as well as updating your brand’s products and activities to raise your brand credibility in customers’ mind. You might use Facebook, Twitter, Google+, Instagram. But, are they equally effective?
According to a study Forrester Research, Inc., where they took onto account 162 Instagram, 329 Facebook and 910 Twitter brand posts, the number of user interactions were, respectively, 1.526.388, 1.405.249, and 98.298. That means, for 1 million followers on your Facebook, you get 700 engagements, for 1 million followers on your Twitter, you get 300 engagements, and for 1 million followers on your Instagram, you get 42.100 engagements.
If you still can’t imagine behind those figures. This chart will show you:
In other word, Instagram is 58 times more effective than Facebook, and 128 times more effective than Twitter, on the field of brand marketing.
You might guess this is for products’ appearance focused businesses only, or the businesses that have young customers, but no, this stays true for “older businesses” as well, like Ford Fiesta and General Electric.
What makes Instagram such a surprisingly productive marketing tool?
First of all, Instagram focuses strongly on pictures. Unlike Facebook, Goolge+ or Twitter that also have pictures uploaded but also the text, the posts and various link or pieces of ads, too much clutter, on the other hand, Instagram has nothing else but the images. A picture is worth a thousand words. Then it’s understandable that if you want to spread a thousand words about your brand, you should post a viral picture. In this age of smartphones and tablets, humans are just too lazy to read, and your customers are humans, too.
Secondly, Instagram is indeed much easier to use. Less is more, less functions, more users. This must have something to do with those “older businesses” we mentioned above.
Thirdly, equal right for every Instagram users, including shop owners like you. Instagram is so brand-friendly, your pictures will surely reach to the target audience without being put back by bigger brands that sponsor their posts.
Have you integrated Instagram onto your website yet? If you haven’t, you’re clearly missing out a huge opportunity to boost your business! But it’s never too late, if you’re already having a Shopify website, go to Admin > Customize Theme > Block Social > Instagram link, and then Enter your Instagram link here.
Notice that the above is just adding a small Instagram widget on the website footer, that links to your Instagram page. True engagement needs an Instagram feed, but this function is not available by default. You must hire a developer to tweak around a bit with codes to add Instagram feed and posts to your page for you. Apollotheme’s developer team is always ready to do this job! Contact them via Online Chat at apollotheme.com or send them an email to [email protected] to start fulfilling your dream of a huge online business growth!
|Apollotheme is a theme provider with 15 years of experience, they make Prestashop, Shopify, and BigCommerce templates, as well as apps and Custom Work. With the motto of making website design be more interesting and simple for you, Apollotheme’s developer and designer team are young, enthusiastic people who always work hard and work smart so the cost it takes would be minimum while the products still have the equal best quality.|