- Keep searching: SEO and SEO more.
If you want your business to have a competitive advantage, SEO is the one. SEO – Search Engine Optimizer makes your website always available on top of visitors’ search. You need to come up with good key words on search engine, so that your store would catch visitors’ attention. Once customers visit your store via their search, it is your duty to create engaging content, attractive pictures and videos to seriously motivate them to purchase your products. Taking customers to your store is the 1st step that not every store can do. Thus, SEO is the key that help you succeed at this 1st step.
- Rule your business: Big Data.
The business world is more and more developing than ever. If you want to be successful in this e-commerce field, you need to base on complicated data to make decisions. Big data here means data related to customers, competitors. You will need a system that analyzes all those data, forecast business trends, personalize customers’ information. Once you know your customer better thru analyzing data, you would definitely hold their hearts.
Thus, investing for big data systems is a must for e-commerce stores.
- Go Mobile.
In this competitive technology world, mobile version is a plus for your business.
Today, most of us do not carry a laptop with us all the time. Instead, we just need a laptop’s smaller, yet not-less-powerful version – a mobile phone. Technical experts predict that in a few more years, everyone would do everything through mobile phone, which will become as powerful as a laptop/desktop. Now, people stick to phones all day, all the time, even more than they use their laptops.
Thus, a mobile-friendly website, which is compatible with any phone devices, would get more customers to your store and enhance their shopping experience.
- Smooth shopping experience
Your website should be your customers’ best friend, who makes them conveniently go shopping, have a good time when surfing your store. You should have a smooth website, a safe store, and everything more that wins customers’ hearts when they are visiting your store. People often visit your store because they want to quickly buy an item that might be hard to find, which can be anything from a hardcover copy of Heretics of Dune to a ElSolDolLo runeword for their video game. It is on you to make the search as easy for them as possible. They ideally want to get in, buy the item, and get out in a few minutes, with a smooth transition between payment and delivery pages.
To know how to create a path from your store to your customers’ hearts, please visit our previous blog [hyperlink]
- Social Media – an important role
Now everyone wants to show their lives on social media, so that their friends and families can update their personal lives easily and fast.
Your customers do so, why do you still hesitate to do?
Your store should not only be available on your official website, but also on other social media networks. Facebook users reach 1 billion, and Instagram users reach 500 million, and many other social media reach millions users a year. Does this statistical number mean something to you? It means that you should take action and bring your store on social media now!