There is a growing trend in running e-commerce business recently. How do you gain more pieces of the pie in the ocean of online shops?
Everyone knows the answer is network advertising but few people know how to do it effectively so that we’re about to reveal 10 best online marketing approaches. Please have a look!!!
1.Use Images as a powerful tool for marketing
It’s so incredible that human brain processes visual images 60,000x times faster than text, so don’t try to push people to digest a ton of boring information.
Posting photos on Facebook has been proved to make viewers engage over 50% more likes than average posts. How to use visuals marketing effectively?
Firstly, capturing the features of social marketing channels and figuring out which one fits your purpose
Secondly, choosing the proper types of images. There are 3 styles we recommend to you:
*Posting images: normal images are used to illustrate the contents of posts more clearly. They can be shown in any positions throughout the posts. The funnier, crazier, and more surprised the images are, the more likely they are to capture readers’ interest
*Product images: this type is especially important in marketing products. Paying attention to the quality and the light of images to show the traits of products in the best way is needed. If not, your products will blur. Remember that Pictures can speak thousand words
*Infographics: you need to invest time and effort to create effective infographics, but they have sustainable power since all the contents are presented statistically in a short, eye-catching way and easy to understand. There is no need to support infographics with additional written instructions
2.Post Content Frequently
It’s so bored to visit a page which is abandoned, looks like a mess and has no member’s interaction. They’ll wonder whether their products are really good or they’ll see that there are not many options to choose. Potential customers will leave soon, meaning shop owners are losing money.
Pulling back customers’ interest by taking care of your website is a must. Let’s answer 3 questions: What is the right frequency for posting? What is the good time of posting in a day? And what are you going to post?
3.Don’t ignore the strength of social buttons
Let’s take advantages of social marketing community to advertise your products and websites. How??? Easy!!! Embedding social buttons in your online shops, like Facebook, Twitter, Google plus, LinkedIn, Instagram. Visitors are able to share interested titles with friends through the social media and the shared posts are repeatedly passed to other people
So far, almost the templates for online shop have this functional buttons and I highly recommend you to install the powerful Compare Product Shopify App to boost sharing.
4.Using pop-up email
Surely, more than once you see this:
By doing this way, shop owners can quickly collect the email of visitors, who desire to be the first to receive promotions. Then, you can run viral marketing campaigns through personal email. It’s effortless to approach a considerable number of customers, meaning saving time, money but the productivity is increased. I’m sure that no fashion victim wants to miss the latest collections.
5.Always show product reviews
“According to Nielsen, 92% of people trust recommendations from friends and family and 77% of consumers are more likely to buy a new product when learning about it from friends or family.”
Customers’ reviews include comments, giving star or sharing. Sometimes, you should create your own reviews to your website. Wait!!! Please, don’t think that it’s a cheat, but in fact, unless you sell poor quality, you’re trying to got traffic. But remember:
*Be detailed: don’t write something like “good!!!”, “I like that”, “ so awesome”, please be more truthful by writing in details to highlight the high quality of products so customers can believe that you really use that product.
*Be personal: leave comments as an individual because people’ll react more positively. Using profile pictures, instead of the logo of companies is smart.
*Be opened: after releasing some reviews, let’s share to your friends through social networking community. You will find more partners!!!
*Be realistic: it’s much better to write a review inserted a picture, in which, customers wear clothes from your shop.
6.Create short but informative content
Nowadays, people are messed up with too much information. Don’t torture them by a long written speech just because you are crazily ambitious to show all features. NO!!! It doesn’t work as they will go away at once. Keep the product descriptions short and informative by telling different, outstanding features. Using other methods to get your purpose like: images, bullets, badges and more apps for online shops.
Fast and frequent interaction between shop owners and customers plays an important role. Customers will definitely make many questions related to products and you can grasp this chance and reply for the purpose of promoting products. Plus customers are also happy as being cared for
8.Write shocking/impressive titles
Almost people catch a glimpse of interesting blog titles and click on them at the first sight. Shop owners should put more effort to write catchy blog titles. Here are some tips:
- Keep it short and clear
- Reflect the content of the blog
- Make it sexy: using daily languages, strong words (most effective, must-follow,..), or negative languages
- Key words should be in the beginning of the title
- Start the title with numbers if your blogs are presented in main points
9.Running sales and promotion in special holidays/events
There is no doubt that everyone is drawn to discount prices. But I figure that you don’t want them to exploit this event and never come back, so how to run a successful sales season and make customers turn loyal are more important issues. Let’s find out:
#Rule No1: Increase the online database while the season is still hot to impress customers with a giant shop
#Rule No2: Fully utilize advertisement on social marketing media (eg: email, facebook, newspaper, and television…) to get more traffic to the shop
#Rule No3: Collect customer’s reviews and opinions to use later, especially in off-season promotion
#Rule No4: Retain the fire after your peak season, meaning continuing to build warm relationships with customers by staying in touch through email, phone call and social posts and get ready to the next events
#Rule No5: Run off-season campaign. Let’s imagine, even in a hot dry summer, you can have incredible sales from fur coats just by offering shocked discounts. Be an early bird!!!
10.Introduce Live Chat
A positive live chat is crucial because:
- Increasing sales: as being supported online immediately, customers are more encouraged to purchase. In turn, you avoid losing shoppers as they leave and never come back.
- Cutting costs: you can chat with many people at the same time and do multi-tasking. There are no more time-consuming phone calls
- Giving chance of competition: for big gun companies, a live chat seems to be unnecessary but for small business, it’s a must. If you want to gain more market share, a proactive live chat can be effective to approach more customers
There are some tips for creating a good live chat
- Focus on employees: build a professional advisory service by making sure that employees are trained to capture every single products in details.
- Train more about marketing skills: a good marketer is better than a good representative since they can increase sales rather than answer smoothly but go nowhere.
- Don’t be robotic: if you answer the same over and over. It’s so boring and has no goodwill to support
- Extend the horizon: whenever you receive a positive feedback. Don’t hesitate to post it on your website, facebook…
With 10 tips above, we hope that you can learn something useful. Please like, share or give comment and let us know what you’re thinking.